Why Have a Mobile Website?
Is it really worth it to have a mobile website? Absolutely, and now is the perfect time to get in. Here’s why!
Did You Know?
8 of 10 consumers will instantly abandon a mobile site if the site isn’t optimized for mobile, and doesn’t meet their expectations.
Consider these facts from Google:
During a meeting with Marc Benioff at Salesforce’s Dreamforce in San Francisco Erick Schmidt, Google Chairman and former CEO, had this to say about mobile:
“The next generation of leaders and start-ups to emerge will involve mobile, local and social.” He told Mr. Benioff that, “We’re reaching diminishing returns in developing products for the desktop PC. It’s mature in both economic and technological respects.”
At the same conference in February 2010 Google’s Mr. Schmidt announced at the Mobile World Congress in Barcelonathat Google will consider “mobile first” in all future endeavors.
Anything Google creates from here on out will be first placed on the mobile platform and then be worked around for the desktop.
He concluded by saying,
“Mobile is pretty much the answer on everything,”
announcing a major shift in Google’s strategy.
Other important statistics regarding SmartPhone Mobile Websites:
• Almost 1/3 of smartphone users who search for local businesses via mobile end up visiting or calling the location.
• Approximately one in three Android and iPhone owners discovered at least 2 new businesses in the first quarter as a result of using the local search on their phone.
• The most popular types of information being looked for is an address, more information on a business in the area and a phone number.
Source: Q1 2010 Smartphone Intelligence survey by Kantar Media’s Compete.
Google has seen a 500 % growth in mobile search from 2008 to 2010 and a 67 % increase in mobile queries in the last quarter alone.
Mike Steib, director of emerging platforms at Google
Due to the growth of mobile Internet usage and the surge in GPS-enabled devices, Juniper Research predicts that location-based local search and information services will be used by nearly 1.5 billion mobile users by 2014.
Why Google thinks Mobile is HOT!
• Mobile has the broadest reach.
• Mobile sites have 4.8 billion vs. Internet 1.7 billion users.
• Mobile sites have 5X better sales conversion rates than online desktops.
Look at the staggering difference of the purchase intent between Mobile and Traditional desktop.
Conclusion
If you want your business to show up in the Google Local Searches, you MUST have a Mobile Website!
Get Your Mobile Site Now will create and design your mobile website from your existing desktop website. We can design your mobile website similar to your desktop website, or design an entirely different scheme.
Don’t have a website? No worries! We can create a simple desktop website and then design your mobile site from your new desktop site.
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i was wondering more about what type of business you think it is essential to have a mobile website. For example we install commercial security and home alarm systems. so far we are focused on web search thinking that mobile is more for instant seekers as in restaurants.
Mobile is excellent for instant seekers, but it’s also fantastic for Google Local Searches. If someone is searching for commercial security systems, Google places a heavier weight on a mobile site. That results in your site showing up in higher search result on Google.
Google has changed their entire platform for mobile, so getting a mobile site is a great start to stay up with the latest SEO trends.
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